SEO is a tricky business as there are no hard and fast rules to it. Requirements vary company to company and there is no one correct way to do it. However, there are some common on-page SEO issues relevant to all businesses. Here’s what web experts from a reputed San Diego SEO company have to share from their SEO experiences,
Image Optimization
Of all on-page SEO issues, image optimization is the most common one. If your website solely relies on images for traffic and leads, then you need to take image optimization seriously. Focus on all broken images and incomplete alt attributes. The latter enables search engines to evaluate the subject of a particular image and helps them incorporate the image in all search results. Dealing with image optimization problems may require you to run an SEO audit.
Meta Description
Several pages uploaded do not contain Meta descriptions or feature inappropriate Meta content. These snippets appear beneath your domain name on all search results. Only an engaging and focused Meta description attracts the reader to your website and improves your conversion rate. For compelling Meta descriptions, it is best to use SEP plug-ins or let experienced copywriters help you out.
Duplication
Duplication occurs when the content on your website is the same or bears striking resemblance to another website. It the duplication is not malicious in nature, Google has its own crawlers to identify the more authentic and reliable web page. Optimizing your website or cleaning up on any duplication is the easiest way to get rid of this menace. You will need to run an SEO audit in order to determine whether your webpage includes any duplication or not.
Links
Every time a high-quality website offers links to your page(s), it is an indicator to Google that your webpage is also high-quality. Links from your website to other pages work in a similar manner. In this regard, a broken link may lead to poor user experience and ends up signaling crawlers that your webpage lacks quality. As a result, you end up losing ranks in search results.
To avoid broken links, you will need to install and run SEO audit software. It will identify and trace all broken links in your web content. Once identified, you can either remove them or update them. You may also call in experts for this.
Data
Some search engines rely on microdata software to fine-tune their results. This allows their bots to quickly scan through your web content, analyze data and determine your search result rank. If your webpage contains the right blend of keywords and user-oriented information, then your website will rank better than all your competitors.
To benefit from microdata search, you will have to create HTML with the help of schema.org microdata or consider any other creator tool. Next you will have to include your custom code in your pages in the proper places.
Remember: These 5 common problems are not ranked in order of preference or occurrence. As a webpage owner, only you can decide which of these problems applies to your content the most and fix it accordingly.
