Online marketing is the new best trend that comes with a price. Many marketers enter into digital marketing without a clear plan and fail badly. San Diego SEO companies have discussed the 8 common mistakes marketers make every day which hurt their businesses.
1. Forgetting about Mobile Users
People use smartphones for many purposes. Don’t ignore juicy customers and optimize your website for mobile users. You can turn away customers if your website is not mobile-friendly. People stop using products of a certain brand if their website is not optimized for mobile users. Startups and companies willing to increase customers should work o mobile optimization.
2. Never Offering Discounts Or Promotions
Make your loyal customers happy by offering them a reward or a discount. These are remarkable ways to encourage customers in buying from you more. Discounts and promotions help increase traffic to your website. A discount will not persuade a customer to buy a product, but an eye-catching thing might convince him or her. Offering coupons are one of the best ways to make the customers stick to your brand.
3. Not Having a Blog for Your Website
Creating a blog on your website increase traffic. You can increase inbound links if your website has a blog. It can help build long lasting relationship with your customers. It is an easy way to get in touch with your customers and invite some feedback. You can also share links on your social media website to invite people to read your blog. This can keep your social media platform active and buzz with creativity.
4. Avoiding Social Media
Businesses, especially startups need to join social media. It is one of the best and free ways to get in touch with customers. It costs zero dollars to make a business profile on Facebook, Twitter, or Instagram. There are tons of benefits of using social media for your business. More than 60% of people spend an hour or two on social media website every day.
5. Forgetting to Use Videos
Social media is not limited to Facebook or Twitter only. Millions of people use YouTube to share marketing videos of their businesses. Create a unique YouTube page for your customers so they can know more about your brand or business. Use YouTube videos on different marketing platforms. You can even share videos on Instagram. Videos are engaging and keep customers interested in your services or products.
6. Not Measuring ROI
Throwing money without a clear idea is marketing suicide. Making a strategy is important, but make sure you have measured the ROI. This is necessary if you want to build on a successful strategy. If a marketing campaign fails, then it can create a giant hole in your bank account. Change your strategies or stick to it till the end.
7. Targeting Everyone
It is best for you to narrow down your target customers if you wish to increase sales. Make a column of your current and the prospective customers you need. Use demographics to target a small quantity, but make sure they turn into conversions. Find out the people who use or can enjoy your products. Use that information and work on it every day until you hit the benchmark. You can hope for relevant leads if you narrow your target audience. Targeting everyone is like shooting in the dark.
8. Not Commenting on Blogs
Blog comments can increase your SEO and interaction between subscribers. You can boost your website ranking with the help of comments. It can work wonders for your brand success. Make sure you maintain professionalism when commenting or interacting with customers.
Online marketing is not easy. Saba SEO can help you make your business successful using efficient strategies.Get in touch with us today to learn about our visions and tools which you need to increase ranking.
