Placing keywords at the right places in your blogs improves your SEO ranking exponentially. However, many businesses and bloggers face problem in deciding where to place keywords. Here is what the experts at a leading SEO agency say about placing your keywords,

1. Title

Title tag is often confused with page title. The former only shows up as the blue and bold text every time you Google something up. Including a keyword in the title tag helps search engine crawlers trace your web page and rank it in order of preference for the reader.

2. Meta Description

This description is a key component of all web pages. It is the small description below your domain name that appears in search engine results. It offers a brief description (summary) of the page. From an SEO perspective, Meta description is important. Although only a snippet of your actual text pops up in this description, it is necessary to include at least one keyword for better ranking. Make sure not to bombard your Meta description with generic and redundant keywords.

3. Site Text

Keywords need to be scattered throughout your website content. At the same time, your text needs to be readable, logical and action-oriented. As a rule of thumb, bear in mind that the keyword density should be between 3-6% in the site text. If the density exceeds 7 percent, the search engine is likely to mark your content as spam and ignore it altogether.

4. Page Title

This is the actual title that your readers will be able to view when they visit your page. Every page should, ideally, have different titles. However, include keywords in your title and put them inside H1 tag. This gives your content greater SEO power and increases web traffic.

5. Tags

Every image on your website may define a certain “alternate text”. This text is intended for a website’s in-built reading mechanism. It allows your website to read out web pages to anyone who has difficulty in reading the text. Instead of leaving these alt tags empty, it is advisable to include a descriptive text (including keywords) of the image.

6. Domain

Before publishing your content online, try getting a domain name based around your primary keyword. This simple step goes a long way in boosting your SEO and ranking. However, it will also imply that your entire web content revolves around that primary keyword used. So always be careful of what you write and post from then on.

7. Filename

File names for both image files and individual pages are an ideal place to mention keywords. As a result, your page file name will show up as the URL for the page. The end product is a better search engine rank and more leads for the landing page.
The content for each web page varies. It is unlikely that one strategy of keyword placing will help multiple businesses. It is necessary to contact an expert SEO agency, discuss your prospects and needs and get an opinion on where to place keywords for the best optimization.