Top 8 Marketing Mistakes You Need to Avoid

Posted on September 24, 2018June 26, 2024 by admin

Online marketing is the new best trend that comes with a price. Many marketers enter into digital marketing without a clear plan and fail badly. San Diego SEO companies have discussed the 8 common mistakes marketers make every day which hurt their businesses.

1. Forgetting about Mobile Users

People use smartphones for many purposes. Don’t ignore juicy customers and optimize your website for mobile users. You can turn away customers if your website is not mobile-friendly. People stop using products of a certain brand if their website is not optimized for mobile users. Startups and companies willing to increase customers should work o mobile optimization.

2. Never Offering Discounts Or Promotions

Make your loyal customers happy by offering them a reward or a discount. These are remarkable ways to encourage customers in buying from you more. Discounts and promotions help increase traffic to your website. A discount will not persuade a customer to buy a product, but an eye-catching thing might convince him or her. Offering coupons are one of the best ways to make the customers stick to your brand.

3. Not Having a Blog for Your Website

Creating a blog on your website increase traffic. You can increase inbound links if your website has a blog. It can help build long lasting relationship with your customers. It is an easy way to get in touch with your customers and invite some feedback. You can also share links on your social media website to invite people to read your blog. This can keep your social media platform active and buzz with creativity.

4. Avoiding Social Media

Businesses, especially startups need to join social media. It is one of the best and free ways to get in touch with customers. It costs zero dollars to make a business profile on Facebook, Twitter, or Instagram. There are tons of benefits of using social media for your business. More than 60% of people spend an hour or two on social media website every day.

5. Forgetting to Use Videos

Social media is not limited to Facebook or Twitter only. Millions of people use YouTube to share marketing videos of their businesses. Create a unique YouTube page for your customers so they can know more about your brand or business. Use YouTube videos on different marketing platforms. You can even share videos on Instagram. Videos are engaging and keep customers interested in your services or products.

6. Not Measuring ROI

Throwing money without a clear idea is marketing suicide. Making a strategy is important, but make sure you have measured the ROI. This is necessary if you want to build on a successful strategy. If a marketing campaign fails, then it can create a giant hole in your bank account. Change your strategies or stick to it till the end.

7. Targeting Everyone

It is best for you to narrow down your target customers if you wish to increase sales. Make a column of your current and the prospective customers you need. Use demographics to target a small quantity, but make sure they turn into conversions. Find out the people who use or can enjoy your products. Use that information and work on it every day until you hit the benchmark. You can hope for relevant leads if you narrow your target audience. Targeting everyone is like shooting in the dark.

8. Not Commenting on Blogs

Blog comments can increase your SEO and interaction between subscribers. You can boost your website ranking with the help of comments. It can work wonders for your brand success. Make sure you maintain professionalism when commenting or interacting with customers.

Online marketing is not easy. Saba SEO can help you make your business successful using efficient strategies.Get in touch with us today to learn about our visions and tools which you need to increase ranking.

Top 4 Things Every Marketer Needs to Know about SEO

Posted on September 17, 2018May 22, 2024 by admin

If you search how to do SEO on Google, then you will up to 3 million results. It will take forever for you to open and learn from it about SEO. To drive high traffic, SEO is necessary. You need to understand the trends and strategies to optimize websites. Avoid the mistakes and get to know the top 4 tips you must know about SEO.

1. Content Marketing Is SEO

Content marketing and SEO run together side-by-side when it comes to higher ranking. These two traits are not competing trends. They are similar. You can’t do SEO without content marketing and vice versa. Many entrepreneurs don’t grasp the idea of a relationship between SEO and content marketing. The greatest link building strategy is sharing appealing content. More than 70% consumers learn about a certain company through their blogs.

2. SEO Won’t Grow Your Business Instantly

This is a hard pill to swallow, especially for clients. No company in the world can increase traffic by 100% within a single day. If an SEO agency is using black-hat strategies, then it might be possible. But, it can get your website banned forever too. Traffic should lead to more conversions or else it’s useless for you. SEO can’t grow your business or brand overnight. Most of the San Diego SEO companies offer customers that it takes four months to get results. The results depend on many factors such as your website content or how many links you are using.

3. Technical SEO Is Critical For Success

Many SEO companies think keyword research is the start and the end of the whole campaign. Adding keywords in your titles, URLs, or plugins is not enough. Don’t expect high traffic by adding a few keywords into your daily content. Every SEO strategy needs technical aspects to bring fruitful results. Technical SEO is mandatory. It shows how faster the search engine spiders can crawl on your content. If your website is low, then focus on making it faster and easier for the users. A slow website crushes your SEO strategies. Make sure the users can open your website is less than 2 seconds.

4. Backlinks Are Necessary for High Ranking

Young entrepreneurs should remember that backlinks are important for growing your business. It plays a major role in ranking your website high when it comes to organic search results. You must know how Google uses backlinks to check the quality and relevancy. It is crucial for you to fix and work on your backlinks. Great content has several backlinks when you search it on Google. There are more than 12,000 links that take you back to the first ranked piece shred on Google. Creating great content means the work is half done. Don’t assume your content will get a higher ranking with no backlinks.

Conclusion

SEO is a massive industry worth billions of dollars. The number of people using the internet grown every single day. People use the search engine to find brands, products, or services. But, to drive traffic you need to work more on SEO because it is a useful tool.

If you are searching for the best search engine optimization agency, San Diego businesses trust us. We help optimize websites for tablets, mobile, and computer. Our expert team works hard to boost your online ranking.

The Truth about A/B Testing

Posted on September 10, 2018May 22, 2024 by admin

A/B Testing is widely used in SEO for assessing and improving conversion rates. This testing procedure has raised several questions and concerns, ever since it was first introduced. Experts at a San Diego SEO agency offer a few details about A/B testing which every online marketer needs to know.

Benefits of the Test

There are a number of benefits A/B testing offers. It is widely used by SEO experts in conversion rate optimizations (CRO)- a process that improves the percentage of people visiting a particular webpage and taking the desired decision.

Shift in Investment

If you can improve your conversion rates through A/B testing, you can invest in other areas of your business (such as finance and operations). In an A/B experiment by Pinterest, they found out that investing in text descriptions, through visual analysis, played a vital role in improving CRO.

Avoid Bad Decisions

Instead of blindly rolling out changes, A/B testing allows you to add a limited number of changes, observe the impact on traffic and then roll out all other changes. Whenever you witness a significant decline in web traffic, you can simply run A/B test and determine bottlenecks.

How to do an A/B Test

Traditionally, A/B testing has involved creating two web pages with minor differences and redirecting traffic equally between pages. However, there is only one Googlebot now and it penalizes websites with similar/near-similar pages. So this approach may not be as effective as it once was.

Instead of creating different groups of users by creating a single, similar page, it is better to use A/B testing to create different groups of pages. This method is safer as only one version of page is designed and used and shown to Google’s crawlers. It is also very effective.

The general A/B testing process involves the following steps,

Identify all the pages you would like to improve
Select the test to run across the pages selected
Randomly regroup the pages into variant and control groups
If the variant group exceeds its forecasted expectations and the control group does not, then your A/B test is a success

Length of Test

Google has, over the course of time, become more rational in its approach to redirect traffic to websites. To determine the length of you’re a/B test, you will have to decide on your approach. If you want to verify that the tests results are positive, then a pragmatic approach is advisable. Once the results come in, you can roll out the changes immediately.

Measuring Results

When determining the success or failure of a particular test, it is best to rely on organic search traffic as the best metric for measurement. Organic traffic can help in improving your website rankings and is easy to detect.

Practically, it is difficult to identify and track long keywords. Some changes can help improve the overall click though rate, without improving your ranking position. Similarly, you can set up A/B tests to measure the improvement in your total conversions– between the different groups of pages. However, this test may converge too slowly on many sites.

Source: https://moz.com/blog/seo-split-testing-a-b-test-changes-google

How to Boost Sales by Optimizing Your Online Store

Posted on September 3, 2018May 22, 2024 by admin

Customers can’t try the products when shopping at an online store. Your product page is the only way to influence more customers to buy from you. The page should include the product size, shipping days, and the return policy details. If you want to increase sales, then make your product page more effective. Here are the top 7 things you need to change about your online store.

1. Write Compelling Product Descriptions

Don’t publish the same copy written by the manufacturer. Often it is generic and boring for the customers. The worst case scenario is Google will flag it as duplicate content. Create your product descriptions unique, relevant, and compelling. The descriptions should attend the needs of your customers. Use bullet points to let the customers know about the benefits of your products. Mix your brand personality into your product descriptions.

2. Use Images and Videos.

Showing pictures and videos are a much better way to market your products. Many famous online stores use 360-degree rotating images for their customer’s satisfaction. Videos are an amazing way to flaunt new products. Your online store has more chances of increasing their customers after using visuals. Encourage your buyers to submit their photos so you can share it on your service pages. Also, you can encourage customers to submit their own photos.

3. Include Product Recommendations, Bundles, Upsells and Cross-Sells

It is best to mention complementary products to influence customers to buy more. It can skyrocket the average order value of every customer. Add a value pack of a certain item which is hard to sell. Make the product logical for the customers to buy. Suggest a few items by showing a chart of the recent buys in your online store.

4. Use Reviews and Testimonials.

Reviews and testimonials can encourage people to trust your online store. If a product has more than 50 reviews, then the conversion rates may keep on increasing. It makes the service page interesting and useful for the customers. Search engines consider reviews fresh and relevant for a website. Often reviews contain phrases which help your website rank higher. It drives more consumers who are searching for the same product.

5. Add Urgency

If there is no other way to make your product unique, then create a cloud of urgency. It can help you increase conversions. Urgency and scarcity will alarm the customers that they might miss out on a valuable product. Put countdown timers below the product to show the items left until it goes out of stock.

6. Don’t Forget the Call To Action

You don’t want to leave anything at risk when it comes to selling products for a living. Make your visitors enthusiastic about buying products from you. Create a compelling call to action (CTA) to persuade customers to buy from you. Use extra information or eye-catching visuals to encourage the customers. The CTA should sound contained and created only for the customers.

7. Optimize Product Pages for SEO

If you find the right customers for your products, then selling becomes easier. SEO service in San Diego county can help your customers get in touch with your online store. It can get your store more traffic every week and enhance your conversions.

Saba SEO creates long-lasting relationships with their clients. We have a decade of experience in SEO, website design, PPC management, and app development. When it comes to SEO service, San Diego businesses take our help to increase sales.

SEO

SMM

PPC

CONTENT

Get In Touch

[email protected]

0315-8298955

Social Links