Top 4 Things Every Marketer Needs to Know about SEO

Posted on September 17, 2018May 22, 2024 by admin

If you search how to do SEO on Google, then you will up to 3 million results. It will take forever for you to open and learn from it about SEO. To drive high traffic, SEO is necessary. You need to understand the trends and strategies to optimize websites. Avoid the mistakes and get to know the top 4 tips you must know about SEO.

1. Content Marketing Is SEO

Content marketing and SEO run together side-by-side when it comes to higher ranking. These two traits are not competing trends. They are similar. You can’t do SEO without content marketing and vice versa. Many entrepreneurs don’t grasp the idea of a relationship between SEO and content marketing. The greatest link building strategy is sharing appealing content. More than 70% consumers learn about a certain company through their blogs.

2. SEO Won’t Grow Your Business Instantly

This is a hard pill to swallow, especially for clients. No company in the world can increase traffic by 100% within a single day. If an SEO agency is using black-hat strategies, then it might be possible. But, it can get your website banned forever too. Traffic should lead to more conversions or else it’s useless for you. SEO can’t grow your business or brand overnight. Most of the San Diego SEO companies offer customers that it takes four months to get results. The results depend on many factors such as your website content or how many links you are using.

3. Technical SEO Is Critical For Success

Many SEO companies think keyword research is the start and the end of the whole campaign. Adding keywords in your titles, URLs, or plugins is not enough. Don’t expect high traffic by adding a few keywords into your daily content. Every SEO strategy needs technical aspects to bring fruitful results. Technical SEO is mandatory. It shows how faster the search engine spiders can crawl on your content. If your website is low, then focus on making it faster and easier for the users. A slow website crushes your SEO strategies. Make sure the users can open your website is less than 2 seconds.

4. Backlinks Are Necessary for High Ranking

Young entrepreneurs should remember that backlinks are important for growing your business. It plays a major role in ranking your website high when it comes to organic search results. You must know how Google uses backlinks to check the quality and relevancy. It is crucial for you to fix and work on your backlinks. Great content has several backlinks when you search it on Google. There are more than 12,000 links that take you back to the first ranked piece shred on Google. Creating great content means the work is half done. Don’t assume your content will get a higher ranking with no backlinks.

Conclusion

SEO is a massive industry worth billions of dollars. The number of people using the internet grown every single day. People use the search engine to find brands, products, or services. But, to drive traffic you need to work more on SEO because it is a useful tool.

If you are searching for the best search engine optimization agency, San Diego businesses trust us. We help optimize websites for tablets, mobile, and computer. Our expert team works hard to boost your online ranking.

The Truth about A/B Testing

Posted on September 10, 2018May 22, 2024 by admin

A/B Testing is widely used in SEO for assessing and improving conversion rates. This testing procedure has raised several questions and concerns, ever since it was first introduced. Experts at a San Diego SEO agency offer a few details about A/B testing which every online marketer needs to know.

Benefits of the Test

There are a number of benefits A/B testing offers. It is widely used by SEO experts in conversion rate optimizations (CRO)- a process that improves the percentage of people visiting a particular webpage and taking the desired decision.

Shift in Investment

If you can improve your conversion rates through A/B testing, you can invest in other areas of your business (such as finance and operations). In an A/B experiment by Pinterest, they found out that investing in text descriptions, through visual analysis, played a vital role in improving CRO.

Avoid Bad Decisions

Instead of blindly rolling out changes, A/B testing allows you to add a limited number of changes, observe the impact on traffic and then roll out all other changes. Whenever you witness a significant decline in web traffic, you can simply run A/B test and determine bottlenecks.

How to do an A/B Test

Traditionally, A/B testing has involved creating two web pages with minor differences and redirecting traffic equally between pages. However, there is only one Googlebot now and it penalizes websites with similar/near-similar pages. So this approach may not be as effective as it once was.

Instead of creating different groups of users by creating a single, similar page, it is better to use A/B testing to create different groups of pages. This method is safer as only one version of page is designed and used and shown to Google’s crawlers. It is also very effective.

The general A/B testing process involves the following steps,

Identify all the pages you would like to improve
Select the test to run across the pages selected
Randomly regroup the pages into variant and control groups
If the variant group exceeds its forecasted expectations and the control group does not, then your A/B test is a success

Length of Test

Google has, over the course of time, become more rational in its approach to redirect traffic to websites. To determine the length of you’re a/B test, you will have to decide on your approach. If you want to verify that the tests results are positive, then a pragmatic approach is advisable. Once the results come in, you can roll out the changes immediately.

Measuring Results

When determining the success or failure of a particular test, it is best to rely on organic search traffic as the best metric for measurement. Organic traffic can help in improving your website rankings and is easy to detect.

Practically, it is difficult to identify and track long keywords. Some changes can help improve the overall click though rate, without improving your ranking position. Similarly, you can set up A/B tests to measure the improvement in your total conversions– between the different groups of pages. However, this test may converge too slowly on many sites.

Source: https://moz.com/blog/seo-split-testing-a-b-test-changes-google

6 Mistakes that Can Get Your Email Marked Spam

Posted on August 27, 2018May 22, 2024 by admin

No matter how much you value customer trust and relationships, you may receive a number of spam complains from your email marketing campaigns at any point in your business. In practice, there is no foolproof system of avoiding spam. However, San Diego SEO experts suggest a few useful ways on how to prevent your marketing emails ending up in your target audience’s spam folder.

Secret Identity

Anonymity is a privilege in the world of internet. However, your business cannot afford such a privilege. When mailing your clients, make sure to use a familiar business name and email address. If the reader’s inbox cannot identify the source of the email, it’ll be marked as spam. Another way to avoid identity crisis is to include your business logo and registered address in all emails.

Unsolicited Emails

Before sending out any email, it is necessary to create an email list. To create an email list, you will have to rely on permission-based email marketing. By asking permission, you will be sending information to only those readers who are interested in your brand. Otherwise, you’ll be sending hundreds of emails to uninterested readers and they’ll keep building up in their spam messages folder.

Failing Your Client

When a reader subscribes to your email communication, he/she expects to receive something valuable from your business. If you do not clearly communicate your value proposition or not sending emails on a frequent basis, you’re likely to end up in their spam folder. So give your subscribers clear expectations on what they’ll get once they sign up with your business.

Irrelevant Content

Your email need not be overly promotional or verbose to be marked as spam. Sometimes, sending irrelevant or boring content is much more problematic for your business than any grammar or tenses mistake you’ll ever make.

Even if your email is grammatically correct, it can still be marked as “spam” if it is not relevant to what the readers are expecting from your business. Make sure to review your email reports frequently and keep an eye on what works well with your readers.

Difficulty in Opting Out

Some readers mark email as spam simply because they want to get off your email marketing list. It may be difficult to let go of a client, but if they are not interested in your business anymore, it’s easier to let them go rather than to make leaving a difficult option.

Bombarding Your Audience

Selling your products or services is the key purpose behind your email marketing campaign. But sometimes, too much promotional content fails to strike a chord with your reader and makes them mark your emails as spam messages.

For these reasons, it is always advisable to maintain a balance in the type of content you plan to send. You can try the 80/20 approach for this purpose. The rule states that 80% of your email content should be informational and helpful, while only 20% of it should be promotional. Also make sure that all promotional content is timely, relevant and in accordance with the needs and expectations of the intended reader.

Source: https://blogs.constantcontact.com/how-to-avoid-spam/#

SEO

SMM

PPC

CONTENT

Get In Touch

[email protected]

0315-8298955

Social Links

Category: SEO