Category: Todays News

A blog is a great way to build your brand and market yourself or your business. The more high-quality content you publish online, the more people are going to find your site and come back for more later. However, there are plenty of blogs out there already, and you don’t want yours to become one of the many that don’t get any readers. Get your blog started on the right foot with the following five tips shared by San Diego SEO experts.

1. Get Your Own Domain

You don’t want all your content on Medium or another free blogging site, because then you can’t build your own platform independent of that site. If the site where you post blogs went down, there goes your business. If you don’t have a domain already, pick one, register it, and start your blog on your own site.

2. Choose a Focus for Your Blog

If you want to attract an audience, you need a niche. The more specific you get with your niche, the better. For example, there are thousands, if not millions, of fitness bloggers out there already. You could set yourself apart by being the fitness blogger that focuses on workouts without using any equipment, or something else related to your expertise in the industry. Make the focus of your blog clear in a mission statement to keeps you on track and tells visitors what your blog is about instantly.

3. Include an Email Opt-in Form

No blogger in history ever said that they wished they started collecting email addresses later. Put an email opt-in form on every page of your blog from day one. You may not have a huge email list right away, but there’s no downside to this, and it’s one less task you’ll need to handle later.

4. Start Strong with Cornerstone Content

Cornerstone content are your most high-quality pieces which run for at least 1,500 to 2,000 words. It provides practical advice helpful to many of your readers and clearly demonstrate your personal tone. Publish at least a few pieces of cornerstone content early as these help your search-engine optimization (SEO) and are excellent writing samples for pitching to editors.

5. Write Guest Blog Posts

Guest blogging is the perfect way to piggyback on another site’s popularity and improve your SEO. You get a backlink to your site from theirs, and you’ll get your content in front of their reader base. The readers who enjoy your content may then start following your blog.

The trend of blogging has become crucial in recent years. For search engine optimization services, San Diego businesses and startups should practise the latest changes in SEO rules and search engine algorithms.

Up to 3 billion people were using social media website last year. The number increases every single day. Thousands of people get in touch with a company or brand via Facebook or Twitter. But, it is hard for you to increase your website traffic through social media. It takes several months for your brand or company to build a solid voice when it comes to social media marketing. Saba SEO is one of the best digital marketing companies in San Diego to help you win a presence in the tough online market. Here are a few social media marketing tools that you can use to become successful in the niche.

1. Canva

Canva is not a social media tool, but it is great for business owners who are busy all the time. You might not have several hours to create blog-posts or pay more money for a graphic designer. In such turmoil Canva can help you to add perfect images to your content. You can create amazing designs on Canva within a few minutes only. Infographics and images are very important when it comes to social media marketing. This app can come in handy, especially if you want your brand to look good and different.

2. Meet Edgar

It is one of the best social media tools nowadays. Experts have a habit of re-sharing a blog post after every two months or so. If you re-post quality content, then it may get more shares and followers on Facebook. This allows new followers to read that amazing content you created months ago. It can make your content fall into the right category. Edgar targets social media posts as you run ads on Facebook or Twitter. Then it saves the post to share it after a certain time to get more followers and reach new people. Once you share the content, then leave the rest to Edgar.

3. Buffer

If you are looking for the easiest social media tool, then use Buffer. This can help you schedule content on every social media website. You don’t have to share your blog posts on your own. Buffer can do it for you. It can share the same content on Facebook, LinkedIn, and Twitter. Buffer will share your content at the best time to increase shares and followers. You have to spend less than an hour to schedule all your blog posts for the following week. Set the dates and times for yourself.

4. Quuu Promote

You need Quuu Promote to share incredible posts on your website. It can help you enhance the number of shares and followers whenever you share the blog posts. It won’t show your post as an ad. This can prevent you to run any kind of ad-blocking technology for your blog post. Quuu Promote will share your content with the right type of audience. People interested in your niche will get to see your blog post. It promises to increase your traffic and followers needed for your website traffic.

5. Feedly

If you want people to recognize the name of your brand, then Feedly can help you with it. It is the best tool for curating your blog posts and content. You can curate content every day from company professionals and share it. Gather plenty of articles depending on the companies and topics on Feedly. This can help you see the current content. It can save your crucial time and energy. It is a platform to see what type of content is trending in the world instead of checking random websites.

SEO is a tricky business as there are no hard and fast rules to it. Requirements vary company to company and there is no one correct way to do it. However, there are some common on-page SEO issues relevant to all businesses. Here’s what web experts from a reputed San Diego SEO company have to share from their SEO experiences,

Image Optimization

Of all on-page SEO issues, image optimization is the most common one. If your website solely relies on images for traffic and leads, then you need to take image optimization seriously. Focus on all broken images and incomplete alt attributes. The latter enables search engines to evaluate the subject of a particular image and helps them incorporate the image in all search results. Dealing with image optimization problems may require you to run an SEO audit.

Meta Description

Several pages uploaded do not contain Meta descriptions or feature inappropriate Meta content. These snippets appear beneath your domain name on all search results. Only an engaging and focused Meta description attracts the reader to your website and improves your conversion rate. For compelling Meta descriptions, it is best to use SEP plug-ins or let experienced copywriters help you out.

Duplication

Duplication occurs when the content on your website is the same or bears striking resemblance to another website. It the duplication is not malicious in nature, Google has its own crawlers to identify the more authentic and reliable web page. Optimizing your website or cleaning up on any duplication is the easiest way to get rid of this menace. You will need to run an SEO audit in order to determine whether your webpage includes any duplication or not.

Links

Every time a high-quality website offers links to your page(s), it is an indicator to Google that your webpage is also high-quality. Links from your website to other pages work in a similar manner. In this regard, a broken link may lead to poor user experience and ends up signaling crawlers that your webpage lacks quality. As a result, you end up losing ranks in search results.

To avoid broken links, you will need to install and run SEO audit software. It will identify and trace all broken links in your web content. Once identified, you can either remove them or update them. You may also call in experts for this.

Data

Some search engines rely on microdata software to fine-tune their results. This allows their bots to quickly scan through your web content, analyze data and determine your search result rank. If your webpage contains the right blend of keywords and user-oriented information, then your website will rank better than all your competitors.

To benefit from microdata search, you will have to create HTML with the help of schema.org microdata or consider any other creator tool. Next you will have to include your custom code in your pages in the proper places.

Remember: These 5 common problems are not ranked in order of preference or occurrence. As a webpage owner, only you can decide which of these problems applies to your content the most and fix it accordingly.